Switch to Accessibility Site

Yext FAQs

Emerging Trends in

Healthcare Marketing

Stay on top of emerging trends in healthcare digital marketing and social media. Learn more about digital marketing strategies to help grow your practice.

Yext FAQs
Yext FAQs

Yext

What is the Yext Platform?

Yext Platform is a digital experience platform that helps organizations create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints

How can Yext Platform Benefit Medical Professionals?

Yext Platform can benefit Medical Professionals in various ways, such as:

  • Improving the discoverability and reputation of providers and facilities on third-party search platforms and their own websites
  • Empowering patients and consumers to find care when they need it by using sophisticated search technology that matches them to the most relevant provider
  • Becoming a trusted health advisor by adding a cutting-edge search experience to their member site
  • Monitoring and responding to reviews on third-party sites and generating more reviews with approved content
  • Building fast and user-friendly web pages that capture traffic and drive conversions

What is Yext Listings and how can it help my practice?

Yext Listings is a feature of the Yext platform that helps you manage your online presence and increase your visibility on various platforms. It allows you to create and update your business information, such as your name, address, phone number, hours, services, photos, reviews, and more, across 200+ third-party publishers, including Google, Facebook, Yelp, Healthgrades, and WebMD. By using Yext Listings, you can ensure that your patients and potential patients can find accurate and consistent information about you and your medical practice wherever they search.

What is the Yext Locations feature and how can it help my practice?

Yext Locations is a product that helps you manage and update your practice's location data across the web, such as your name, address, phone number, hours, services, and more. By using Yext Locations, you can ensure that your patients can find accurate and consistent information about your practice on search engines, maps, directories, voice assistants, and other platforms. This can help you improve your local SEO, drive more traffic to your website and physical locations, and increase patient satisfaction and loyalty.

How does Yext handle licensing and credentialing for medical professionals?

Yext allows you to showcase your licensing and credentialing information on your own website and on third-party platforms that support this data, such as Healthgrades, Vitals, and WebMD. You can also use Yext to monitor and respond to reviews from patients on these platforms, as well as on Google, Facebook, Yelp, and others. By displaying your licensing and credentialing information and managing your online reputation, you can build trust and credibility with your patients and potential patients.

How can I use Yext to create and update my website?

Yext offers a product called Yext Pages, which allows you to create and update your website with ease. Yext Pages is a headless CMS that lets you build fast and user-friendly web pages that are optimized for search and conversion. You can use Yext Pages to create landing pages for your practice, your locations, your services, your providers, and more. You can also use Yext Pages to integrate with other Yext products, such as Yext Content, Yext Search, Yext Reviews, and Yext Chat. By using Yext Pages, you can ensure that your website is always up-to-date, consistent, and engaging.

How can I use Yext to answer questions from my patients and potential patients?

Yext offers a product called Yext Search, which allows you to build amazing AI-powered search experiences on your website, in your app, or anywhere else people are searching. Yext Search uses natural language understanding and a multi-algorithm approach to deliver relevant and personalized answers to your users' questions. You can use Yext Search to answer questions about your practice, your services, your providers, your locations, your insurance, your policies, and more. You can also use Yext Search to provide suggestions, FAQs, chatbots, and call-to-actions. By using Yext Search, you can improve your patient satisfaction and conversion rates.

How can I use Yext to generate more reviews and referrals for my practice?

Yext offers a product called Yext Reviews, which allows you to collect and manage reviews from your patients across the web. Yext Reviews helps you generate more reviews by sending automated review requests via email or text message to your patients after their appointments. You can also use Yext Reviews to monitor and respond to reviews from various platforms, such as Google, Facebook, Yelp, Healthgrades, Vitals, WebMD, and others. You can also use Yext Reviews to display your reviews on your website and on third-party platforms that support this data. By using Yext Reviews, you can boost your online reputation and word-of-mouth referrals.

Can Yext Search & Yext Reviews be used in place of rater 8, social climb etc?

Yext Search & Yext Reviews are products that focus on providing direct and relevant answers to users' questions on the practice website or app, while reputation management software focuses on collecting and managing online reviews and ratings on third-party platforms, such as Google, Facebook, Yelp, etc. So, while Yext Search & Yext Reviews cannot be used in place of rater8, social climb, or other reputation management software, they can complement each other by providing a better user experience and a better online image for healthcare providers.

What information does Yext need from me to get started?

To get started with Yext, you will need to provide some basic information about your practice, such as your name, address, phone number, website URL, logo, description, services, specialties, insurance accepted, and photos. You will also need to provide your licensing and credentialing information, such as your NPI number, board certification, education, awards, affiliations, and publications. You can enter this information manually or upload it from a spreadsheet or a third-party source. Once you have entered your information, Yext will scan the web and show you where your data appears and where it is missing or inaccurate. You can then use Yext to update and sync your data across the web with a few clicks.

How does Yext help healthcare providers rank higher or search engines?

Search engines like Google determine how to rank websites based on factors such as their relevance, authority, and popularity. Yext helps healthcare providers rank higher by:

  • Relevance: Matching the user's query with the most appropriate information and content.
  • Authority: Establishing trust and credibility by having consistent and verified information across different platforms.
  • Popularity: Increasing traffic and engagement by having positive reviews and ratings from satisfied patients.

Some examples of how Yext works for healthcare providers:

  • OhioHealth: A regional health system that uses Yext to improve its online visibility and patient engagement.
  • Mount Sinai Health System: A leading academic medical center that uses Yext to enhance its website search function and patient experience.
  • Steward Health Care: A national network of community hospitals that uses Yext to increase its online traffic and conversions.

How to login to Yext and use or exclude its features.

Here are the steps you need to follow:

  • To login to Yext, you need to have a valid username and password.
  • Sign up or login here https://www.yext.com/users/login.
  • Enter your username and click NEXT.
  • Then, enter your password and click LOGIN.
  • You can also check the box to remember your login details if you are using a private or secure computer. If you forget your password, you can click on the link to reset it
  • To use or exclude Yext features, you need to access your account settings. You can do this by clicking on the Account Details icon in the navigation bar and then clicking Account Settings
  • Then, you can click on Account Features to see the list of optional features that you can turn on or off.
  • To turn a feature on or off, you can click on the desired feature and toggle the switch. Then, click Save to apply the changes

Note that turning a feature on will not result in any charge to your account, and if you turn on a feature for a package you are not subscribed to, no changes will occur in your account

You can find more information about each feature by clicking on the Help icon in the navigation bar and then clicking on Help Center. There, you can search for topics related to each feature or browse through the categories and articles. You can also contact Yext Support or your Client Success Manager if you have any questions or issues with using Yext features.

https://www.yext.com/

https://www.yext.com/industries/healthcare

https://help.yext.com/hc/en-us/articles/115005992746-Turn-Account-Features-on-or-off

Love this Post? Spread the Word