American adults are now using mobile devices more often than a computer1. Not only that, users are more likely to take action from a mobile device. In fact, 44% of patients who research doctors on mobile devices scheduled an appointment (compared to 34% on computers)2.
Take a look at these advantages to having a mobile friendly website.
- 1. Nielson.com. http://www.nielsen.com/us/en/insights/news/2014/how-smartphones-are-changing-consumers-daily-routines-around-the-globe.html
- 2. 2012 Google/Compete Hospital Study.