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The Hottest Trend in 2019?

Emerging Trends in

Healthcare Marketing

Stay on top of emerging trends in healthcare digital marketing and social media. Learn more about digital marketing strategies to help grow your practice.

The Hottest Trend in 2019?
The Hottest Trend in 2019?

With healthcare marketing growing and becoming more competitive every day, how do you stay on trend? The answer is video.

It’s predicted that video will represent over 80 percent of all internet traffic this year. Visuals are processed 60,000X faster in the brain than text. The increased use of video in a practice’s e-marketing efforts are getting results, with almost 5 billion videos watched on YouTube every day and more than half of YouTube views coming from mobile devices1 .

If you don’t already have one, build a video library on your YouTube channel. You can also add the videos on your website and in other social media. Including videos can positively impact your internet presence:

  • You can boost your search engine optimization (SEO) by adding your videos to your website - Videos are prioritized by Google. A 2009 Forrester Research study found that pages with video are about 53 times more likely to rank on the first page of Google search results.2
  • Your social media followers will engage more with video posts from you - People will watch something for longer than they will read something. When they stay on your page longer, it will reduce bounce rates to your website.
  • They’re clickable - People love visuals! Videos tend to make people click, which will increase your click through rates.

Video is the future of digital marketing. Your Practice Online can help you improve your search engine placement with video. Contact us at (877) 388-8569 to learn more.

Sources:

1. http://fortunelords.com/27-mind-blowing-youtube-facts-figures-and-statistics-backed-by-data/

2. http://www.businessweek.com/technology/content/feb2009/tc20090212_136831.htm

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