As you plan for next year, be sure to consider these online marketing strategies that you may want to implement to help grow your practice in 2019.
1. Be mobile-friendly
Over 50% of searches are from a mobile device.
More than half of YouTube views come from mobile devices.
If your site is not mobile–friendly, it should at the top of your list for 2019! Google prioritizes mobile content and uses it to decide how to rank search results. By making your website mobile-friendly or ‘responsive’, it will load quickly, be easy to navigate, look great and provide a satisfying experience for mobile users.
81% of people click on a sponsored link when looking for health information online.
If you have not yet dabbled with digital advertising, it’s time to give it a try. Leverage the ad-targeting tools that are available through Google and Facebook, such as location-based advertising. Ad targeting will show your ads to the right users at the moment they’re in your area of interest. Mobile ads also have click to call technology making it easy for patients to call your practice. Digital advertising is not only more targeted, it’s less expensive than you may think!
3. Get social
More than 2 billion people are on Facebook.
Facebook continues to dominate social media use and there are many benefits to start getting social. Connecting with patients and establishing relationships online allows you to build credibility and trust with the online community. By participating in social media, you can reinforce your branding and messages, while building engagement with current and new patients.
4. Video is huge
Almost 5 billion videos are watched on YouTube every single day.
Video is a critical in the future of digital marketing. It’s predicted that as soon as next year, video will represent over 80 percent of all internet traffic. Also, Google prioritizes video so adding video to your landing pages and website can also boost your SEO.