Did you know that almost 5 billion videos are watched on YouTube every single day and more than half of YouTube views come from mobile devices?1 It’s predicted that by 2019, video will represent over 80 percent of all internet traffic. You can also boost your search engine optimization (SEO) by adding your videos to your website.
Perhaps you have educational videos, or you’ve been interviewed for a local TV station. Or maybe you have a short video about your practice? If so, you should add those videos to your website, landing pages, YouTube channel, and your social media pages immediately. If not, it’s time to start creating videos. Videos not only increase people’s understanding of a product or service by 74%,2 they enhance your search engine optimization. Here’s how:
- Videos are prioritized by Google - A 2009 Forrester Research study found that pages with video are about 53 times more likely to rank on the first page of Google search results.3
- People love visuals! Visuals are processed 60,000X faster in the brain than text. Videos tend to make people click, which will increase your click through rates.
- People will watch something for longer than they will read something. People are 4x more likely to watch a video about a product or service instead of reading about it. When they stay on your page longer, it will reduce bounce rates to your website.
Video should also be part of your social media strategy. For the reasons above, your social media followers will engage more with video posts from you. Visual posts on Facebook increases engagement by 65%, and social media posts with videos actually boost views by 48%!4 Two things to remember for social media videos: always upload the video to Facebook (do not link to your website) and that the majority of videos are watched without audio.
Video is critical for the future of digital marketing. Your Practice Online can help you add your videos to your website and improve your SEO strategies. Contact us at (877) 388-8569 to learn more.
3. http://www.businessweek.com/technology/ content/feb2009/tc20090212_136831.htm.