It may surprise you that not every single one of your followers is going to see your Facebook posts. That’s right, and it’s a fact. Facebook algorithms actually dictate posts and priority, and they are constantly changing to show users what Facebook thinks is important to them. With the most recent update to the Facebook algorithm, it’s getting more and more difficult for your follows to see your Facebook posts.
Here are 4 tips for getting the most exposure from Facebook:
Post engaging content
The more engagement you get from your post, the higher it ranks in Facebook’s algorithm therefore increasing its organic reach through Facebook. Posts should be relevant to your business, but can also be funny or more personal.
Target your posts
Similar to Facebook ads, Facebook allows you to target your posts to a specific audience based on location, interest, behavior, and demographics. Using this feature can help more followers will see your post.
Your Facebook Live videos will get the most visibility, plus your followers will get notifications when you are live. Your Facebook Live should be long enough for people to join and comment.
According to Social Media Today, videos shared on Facebook have a 135 percent higher chance of organic reach than a photo post. Videos directly uploaded on Facebook typically get the second priority. Note: this does not include links to YouTube or your website, for the simple reason that Facebook wants people to stay in Facebook.
Boost your posts
Facebook is showing users fewer posts from business pages to encourage the businesses to pay for exposure. Boosting your Facebook posts is not expensive and can increase exposure to a broader audience. The main advantage is visibility. Boosting a post about a recent “Best Physician” award received by a doctor may not result in immediate increase in inquiries but it helps in increasing brand awareness in and around their practice location.
Types of Facebook posts which can be considered for boosting:
- Special offers
- Free Seminars
- Recent interview of doctor in media
- Honors, Awards, and Accomplishments of doctor
- Blog posts which are really useful for general public
- Announcements (Change in office hours, new office location, new service etc).
Your Practice Online can help you manage your Facebook account and boost posts to get the most visibility of your message to your followers.