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3 Benefits of Google Ads

Emerging Trends in

Healthcare Marketing

Stay on top of emerging trends in healthcare digital marketing and social media. Learn more about digital marketing strategies to help grow your practice.

3 Benefits of Google Ads
3 Benefits of Google Ads

Getting your medical specialty and brand to show up on top of page on search engines is hard in today’s competitive healthcare market. Google Ads can immediately place your practice brand and specialties on top of searches in your community.Although you do have to pay for these ads, the benefits far exceed the costs.

Top 3 benefits of a Google Ad campaign:

1. Target your ideal patient and procedure or medical service. Google Ads have the best targeting in marketing. Show your ads only to people that have searched specific keywords on Google. The ads can be customized to a specific geographic location, and at specific times. Your ads can be seen by the right patient,at the right time and place, for the right medical service or procedure

2. Complete Control of Budget. You control how much money will be spent on your Google Ad campaign per day, per month, per location, per advertisement. There is no minimum amount and you only pay when someone clicks on the ad. You can track how many people saw your ads, how many clicked on them, how much you have spent to date, and other relevant metrics to effectively use your marketing budget

3. Lead Conversions. You can track lead conversions to see behavior of patients that have called from your ad campaign. Tracking patient leads from click-to-call ads can show you important data on calls, missed calls and duration of the calls generated from your ad campaign. You can set the minimum call duration and every call that lasts as long as or longer than the specified call duration is counted as a conversion. Call conversions from other systems such as a customer relationship management system (CRM) can also be imported into Google Ads for more accurate tracking of lead conversions.

At Your Practice Online, we offer a variety of digital marketing solutions to help your website rank high in search engines. We can help you grow your practice, so you can treat more patients. For more information, please call (877) 388-8569.

Holly Breen Olds
Director of Digital Marketing at Your Practice Online
Holly Breen Olds
Holly Breen Olds, Director of Digital Marketing at Your Practice Online, has served the healthcare industry with her expertise for 19 years marketing for physicians, hospitals and the medical device sector. Holly collaborated on some of the first practice websites and worked to implement the first direct to patient ad campaigns. Today, she gives physicians and healthcare professionals a voice in social media, enhancing their patient education, content marketing and digital advertising. Holly is a native of Texas and attended the University of Texas at Austin. As an advocate of family and workplace balance, you can find her outdoors with her kids and husband when she’s not online. You can reach out to her for partnership opportunities at: holly.olds@yourpracticeonline.net

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