If you don’t have an SSL certificate, it’s not. With the new updates to Google Chrome and HIPAA compliance guidelines, healthcare providers must now have…
Sharing testimonials on websites and social media is a common strategy used in marketing outreach for all types of products and services, including the healthcare…
It may surprise you that not every single one of your followers is going to see your Facebook posts. That’s right, and it’s a fact….
There are five times as many mobile phone users in the world as there are desktop computers! There’s no question that mobile internet usage will…
Blogs are an excellent way to educate patients and keep content on your website fresh. A blog (originally from the term web log) is basically…
As a healthcare professional, your focus is your patients. You may not think too much about e-marketing or social media, but you should know that…
Your online reputation can be the difference between a new patient making an appointment or being instantly dismissed because of something on the internet. Like…
Facebook remains the most popular social media platform. It has 156.5 million users in the US alone, and roughly three-quarters (76%) of Facebook users report…
Research shows that 75% of shoppers are more likely to visit a business after finding helpful information about them in search results1 An optimized local…
Over 50% of searches are from a mobile device. If your site is not upgraded to a mobile platform, you are only reaching half of…
Mobile health is a rapidly developing factor in healthcare today and contributes to better and more efficient healthcare. With smart phones now becoming an indispensable…
Did you know 81% of people click on a sponsored link when looking for health information online? Contrary to popular belief, most people click on…
Online reviews can benefit both patients and practices. As you may know, Google allows reviews on your Google+ account. Building a strong online reputation is…
Enter any waiting room and you’ll see most people staring down at their smart phones. But what are they doing on their smart phones? Most…
Sharing content in social media can be quite powerful, especially when it comes to video. Video is a great way to educate patients and increase…
We are all guilty of it. We get a new medical symptom and we immediately turn to Google. It’s an instant answer and it’s in…
The advent of smartphones has given rise to an always-need-to-be-connected consumer(1).With consumers always on the go and the mobile market backing this trend with innumerable…
As you plan for next year, don’t forget about a social media plan! By integrating a social media plan, you can reinforce your branding and…
Hashtag this, hashtag that. You hear hashtags all the time, but what exactly are they and how can you use them to increase social media…
You have a social media plan, but are your posts engaging? Is there variety? Are they targeted to your audience? Is anyone even seeing your…
We are often asked which social media channels are best for physicians. The answer is simple – where your patients are! Take a look at…
With over a billion accounts on Facebook and 40 million small business pages, you will need to get creative to attract the attention of your…
The internet is changing constantly. New websites are added every day, search algorithms change, and content is continuously being updated. With this in mind, it’s…
There are over 3 million apps available as of May 2015, the vast majority available through the Apple app store and Google Play, and about…
According to mhealthshare, mobile healthcare (or mHealth) can be broadly defined as the “delivery of healthcare services via mobile communication devices.” More specifically, “mHealth refers…
